"This collection is all about luxe sophistication: deep wine and soft blush tones; velvet, faux fur and delicate lace; and fresh florals with a little bit of edge." Lauren Conrad
The LC Lauren Conrad Runway Collection captures timeless glamour and modern femininity in a beautifully romantic, limited-edition line. Shop the Collection
"When creating the collection, we make sure it's well-balanced and has pieces for every occasion. It's important to think about your fans and ask yourself, 'Where will she wear this piece?' and 'How can she style this?'"
"We get to have so much fun with new fabrications and fashion-forward silhouettes! We start by using inspiration fabrics and trims, then begin sketching to bring these amazing ideas to life."
"I always love the more fun pieces. I am obsessed with the faux fur blush coat in this collection! There are also a couple chic jumpers that I love. I like wearing them as an alternative to a cocktail dress."
"I want you to feel confident in this collection. I hope you love creating looks with the LC Lauren Conrad Runway pieces! After all, getting dressed up should be fun!"
Lauren Conrad stepped into the spotlight starring on MTV's "Laguna Beach" and "The Hills." Now she's an accomplished designer, having launched LC Lauren Conrad at Kohl's in 2009 and her own line, Paper Crown, in 2011. She's also a New York Times best-selling author and has written a number of personal fashion, beauty and lifestyle books. Check out her latest fashion and beauty advice on her website, LaurenConrad.com.